PARK MAUI is the County of Maui’s new parking asset management program that strives to implement forward-thinking solutions for parking at beach parks, in business districts, and on streets throughout Maui’s most heavily utilized areas. A comprehensive marketing and communications plan was created to support the PARK MAUI project. These efforts target parking users - residents and visitors – and focus on positioning PARK MAUI as a community-driven effort and catalyst for implementing innovative, long-term parking solutions.